Credit Card Application Study – Summer 2010

CardHub-2010-Credit-Card-Application-StudyWhen applying for a credit card, it’s best and highly recommended that consumers read the full disclosures before they click ‘Submit’ on an application. However, the reality is that most people do not have the time or the patience to wade through and interpret the dense language in the fine print or all the details of pricing disclosures.

Therefore, we felt it was important to determine how up front credit card applications are without reading the fine print, as this is what most consumers see before they apply. We isolated a few key components of a credit card agreement that people should definitely be aware of before applying for a credit card. The components included clarity on the introductory and regular APRs for purchases and balance transfers, clarity on the balance transfer fee and annual fee, clarity on how a customer earns rewards, and clarity on how valuable their points and miles are for rewards credit cards. Ideally, an applicant should not be able to start filling out an application without seeing this information.

We went to the online applications of the top 10 issuers, based on outstanding balances, and evaluated how clear this information was based on the ease with which we could locate it. The issuers were assigned points for each card based on how visible this information was within the page, whether we had to click to a new page to find pricing information, and whether we had to read the fine print to find these key components.

When available, we evaluated two rewards credit cards and two non-rewards credit cards for every issuer. The issuers with the most up front online credit card applications were Capital One and Bank of America, with scores of 96.4 percent and 95.0 percent, respectively. The worst performing issuer was U.S. Bank, with a score of 59.3 percent, followed by USAA with 77.5 percent and American Express with 78.3 percent. Below is a summary table of the results:

Click on the name of the issuer to navigate to their individual analysis.

Issuer # of Cards Evaluated Average Score
Capital One 4 96.4%
Bank of America 4 95.0%
Wells Fargo 4 87.9%
HSBC/ Orchard Bank 3 86.0%
Discover 3 82.5%
Citi 4 82.1%
Chase 4 81.4%
American Express 3 78.3%
USAA 2 77.5%
U.S. Bank 4 59.3%

(Source: CardHub.com)

The study found ambiguity across the board for non-cash back rewards credit cards in terms of clearly defining how much the points and miles are really worth. This reinforces our opinion that cash back credit cards are the best type of rewards credit cards available. Many card applications also performed poorly in terms of clearly disclosing the balance transfer fee. The study found that ambiguous language and phrases such as ‘up to’ and ‘as low as’ still exist in credit card applications, although this has diminished considerably. Most applications were very clear about the annual fee and how to earn rewards.

The cards received points on a scale of 1 through 10 based on their clarity in the categories below. A score of 10 means the following in each category:

  • Clarity on Rewards: The application clearly defined, without reading the fine print, how to earn rewards and how much the rewards were worth to the customer (e.g. Are 10,000 miles worth a trip to New York or a trip to Greece?).
  • Clarity on Annual Fee: The annual fee is clearly displayed without having to go to the pricing disclosures for the credit card.
  • Clarity on How Much it Costs to Carry a Balance for New Purchases: The introductory and regular APR for new purchases made on a credit card were clearly displayed without having to go to the pricing disclosures, read the fine print, or click out of the landing page.
  • Clarity on How Much it Costs to Make a Balance Transfer: The introductory and regular APR for a balance transfer, as well as the balance transfer fee, were clearly displayed without having to go to the pricing disclosures, read the fine print, or click out of the application page.

Below is a break down of the points assigned to each card by issuer. If a category is not mentioned, it is because that card received a 10 out of 10 points in that category and matches the description above. Rewards credit cards received a score out of 40, and non-rewards credit cards received a score out of 30 (as they cannot be evaluated in the rewards category). The study also considered the information found on pages leading up to the landing page for individual credit cards. In most cases, an applicant will go through another page (typically the issuer’s homepage for credit cards where all of their credit cards are listed) in order to get to the specific landing page of a credit card, so any information found on this page was considered, as it is highly likely that an applicant will see this information before they apply. If there is not a link to an issuer’s credit card homepage, it is because that information did not differ from the landing pages of the individual credit cards.

Capital One
Total Score: 135/140 - 96.4 %
Number of Cards Evaluated: 4

  • No Hassle Cash Rewards Credit Card (landing page) – Points Earned: 40/40
  • Orbitz® Visa® Platinum Credit Card (landing page) – Points Earned: 35/40
    • Deficiency on Rewards: 5/10 – It is clear on the landing page that the applicant would earn 3 points per dollar on all eligible Orbitz.com bookings and 1 point per dollar on all other purchases. However, it does not clearly explain the value of these points. It is not until the applicant clicks out of the application to read the ‘Important Disclosures’ page that they find what the points are actually worth, buried at the bottom of the page in dense text paragraphs.
  • Capital One® Classic Platinum Credit Card (landing page) – Points Earned: 30/30
  • Capital One® Platinum Prestige Credit Card (landing page) – Points Earned: 30/30

Bank of America
Total Score: 133/140 – 95.0%
Number of Cards Evaluated: 4

  • BankAmericard Cash Rewards™ Visa Signature® Card (landing page) – Points Earned: 40/40
  • BankAmericard®  Power Rewards®  Visa Signature®  Card (landing page) – Points Earned: 33/40
    • Deficiency on Rewards: 3/10 – The information on the landing page is ambiguous as to how to both earn and redeem rewards. The only information on earning rewards is that the applicant would earn 3X the rewards in certain categories in the first 6 months of the agreement, but it does not say what the standard amount of earning is for this to have any meaning. It also does not explain how much the points earned are worth. In order to find all of this information, the applicant has to click out of the application and read the fine print in the terms and conditions page.
  • BankAmericard Basic™ Visa® Card (landing page) – Points Earned: 30/30
  • Bank of America® Student Platinum Plus® Visa® Credit Card (landing page) – Points Earned: 30/30

Wells Fargo
Total Score: 123/140 – 87.9%
Number of Cards Evaluated: 4

  • Wells Fargo Cash Back  Card  (landing page) – Points Earned: 38/40
    • Deficiency on How Much it Costs to Make a Balance Transfer: 8/10 – The balance transfer fee is on the landing page, but it is within a text heavy paragraph and easy to miss. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs). Although the balance transfer fee is within a text heavy paragraph, it is in the first sentence and towards the top of the page, so Wells Fargo was not penalized as harshly as it would have been otherwise.
  • Wells Fargo Rewards® Card (landing page) – Points Earned: 33/40
    • Deficiency on Rewards: 5/10 – The information on the landing page is clear as to how to earn rewards points, but is ambiguous as to how much the points are worth. In order to find the value of the points earned, the applicant must click out of the application a few times to find a listing of the points’ value.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 8/10 – The balance transfer fee is on the landing page, but it is within a text heavy paragraph and easy to miss. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs). Although the balance transfer fee is within a text heavy paragraph, it is in the first sentence and towards the top of the page, so Wells Fargo was not penalized as harshly as it would have been otherwise.
  • Wells Fargo® Platinum Card (landing page) – Points Earned: 28/30
    • Deficiency on How Much it Costs to Make a Balance Transfer: 8/10 – The balance transfer fee is on the landing page, but it is within a text heavy paragraph and easy to miss. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs). Although the balance transfer fee is within a text heavy paragraph, it is in the first sentence and towards the top of the page, so Wells Fargo was not penalized as harshly as it would have been otherwise.
  • Wells Fargo®  College Card (landing page) – Points Earned: 24/30
    • Deficiency on How Much it Costs to Make a Balance Transfer: 4/10 – The balance transfer fee is on the landing page, but it is within a text heavy paragraph and easy to miss. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs). Although the balance transfer fee is within a text heavy paragraph, it is in the first sentence and towards the top of the page, so Wells Fargo was not penalized as harshly as it would have been otherwise. In addition to problems with the balance transfer fee, the applicant must click out of the application and read the ‘Full Terms and Conditions of this account’ in order to find the balance transfer APR.

HSBC/ Orchard Bank
Total Score: 86/100 – 86.0%
Number of Cards Evaluated: 3

Orchard Bank credit card homepage – this is included because the information on the homepage was considered in the evaluation.

  • Orchard Bank Online ecosmart Cards (landing page) – Points Earned: 31/40
    • Deficiency on Rewards: 5/10 – It is clear on the landing page that the applicant would earn 2 points for every $1 in net card purchases, but it is not clear how much the points are worth. This information was not found even after reading the ‘Terms and Conditions’ link.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 7/10 – The balance transfer APR is clear, but the balance transfer fee, although on the landing page, is buried within a few paragraphs of dense text and easy to miss. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs).
  • Orchard Bank Classic Cards (landing page) – Points Earned: 26/30
    • Deficiency on How Much it Costs to Make a Balance Transfer: 7/10 – The balance transfer APR is clear, but the balance transfer fee, although on the landing page, is buried within a few paragraphs of dense text and easy to miss. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs).
  • Orchard Bank Visa Cards (landing page) – Points Earned: 26/30
    • Deficiency on How Much it Costs to Make a Balance Transfer: 7/10 – The balance transfer APR is clear, but the balance transfer fee, although on the landing page, is buried within a few paragraphs of dense text and easy to miss. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs).

Discover
Total Score: 99/120 - 82.5%
Number of Cards Evaluated: 3

  • Discover More Card (landing page) – Points Earned: 33/40
    • Deficiency on Rewards: 7/10 – The information on the landing page says that the applicant will receive ‘up to’ 1% cash back on other, non-bonus category purchases. The language is vague, and therefore the applicant has to read the fine print to find out exactly how much cash they will get back for their purchases.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 6/10 – The applicant has to click on the ‘Rates and Disclosures’ tab in order to find the balance transfer fee. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs). It is also buried much lower than the APRs on the pricing disclosure page.
  • Miles by Discover (landing page) – Points Earned: 33/40
    • Deficiency on Rewards: 7/10 – The information on the landing page makes it clear how to earn miles, but the applicant has to click to a new page and read through 25 FAQs in order to find an example of how much miles are worth.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 6/10 – The applicant has to click on the ‘Rates and Disclosures’ tab in order to find the balance transfer fee. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs). It is also buried much lower than the APRs on the pricing disclosure page.
  • Discover Motiva Card (landing page) – Points Earned: 33/40
    • Deficiency on Rewards: 7/10 – The information on the landing page says that the applicant will receive ‘up to’ 1% cash back on other, non-bonus category purchases. The language is vague, and therefore the applicant has to read the fine print to find out exactly how much cash they will get back for their purchases.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 6/10 – The applicant has to click on the ‘Rates and Disclosures’ tab in order to find the balance transfer fee. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs). It is also buried much lower than the APRs on the pricing disclosure page.

Citi
Total Score: 115/140 – 82.1%
Number of Cards Evaluated: 4

  • Citi Forward (landing page) – Points Earned: 30/40
    • Deficiency on Rewards: 5/10 – The information on the landing page clearly says that the applicant can earn 5X Thank You points for every $1 spent in certain categories and 1 Thank You point for every $1 spent on other purchases. However, it does not state how much the points are worth. Even when the applicant navigates away from the page to read the ‘Terms and Conditions’ page or reads the fine print on the landing page, this information cannot be found.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 5/10 - The balance transfer APRs are clearly stated, however, the balance transfer fee can only be found by reading the fine print below the showcased information on the landing page. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs).
  • Citi Dividend Platinum Select Card (landing page) – Points Earned: 35/40
    • Deficiency on How Much it Costs to Make a Balance Transfer: 5/10 - The balance transfer APRs are clearly stated, however, the balance transfer fee can only be found by reading the fine print below the showcased information on the landing page. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs).
  • Citi Diamond Preferred Card (landing page) – Points Earned: 25/30
    • Deficiency on How Much it Costs to Make a Balance Transfer: 5/10 - The balance transfer APRs are clearly stated, however, the balance transfer fee can only be found by reading the fine print below the showcased information on the landing page. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs).
  • Citi Platinum Select MasterCard (landing page) – Points Earned: 25/30
    • Deficiency on How Much it Costs to Make a Balance Transfer: 5/10 - The balance transfer APRs are clearly stated, however, the balance transfer fee can only be found by reading the fine print below the showcased information on the landing page. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs).

Chase
Total Score: 114/140 – 81.4%
Number of Cards Evaluated: 4

Chase credit card homepage – this is included because the information on the homepage was considered in the evaluation.

  • Chase Freedom Card (landing page) – Points Earned: 36/40
    • Deficiency on How Much it Costs to Make a Balance Transfer: 6/10 - The balance transfer APRs are clearly stated, however, the balance transfer fee can only be found by either clicking the ‘Pricing and Terms’ link on Chase’s homepage for credit cards, or by scrolling a ways down in the ‘Pricing Information’ box which is at the bottom of the actual application page. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs). It is also buried much lower than the APRs on the ‘Pricing and Terms’ page. However, the link to the ‘Pricing and Terms’ page is very prominent on the homepage before the applicant comes to the application and the ‘Pricing Information’ is displayed in large font on the application page itself, so Chase was not penalized as harshly as it would have been otherwise.
  • Chase Sapphire (landing page) – Points Earned: 31/40
    • Deficiency on How Much it Costs to Carry a Balance for New Purchases: 7/10 – The information on the purchase APRs can only be found by either looking at the bottom of the application page in or by clicking the ‘Pricing and Terms’ link on Chase’s homepage for credit cards. However, the link to the ‘Pricing and Terms’ page is very prominent on the homepage before the applicant comes to the application and the ‘Pricing Information’ is displayed in large font on the application page itself. The purchase APR is at the top of the ‘Pricing Information’, so there is no need to scroll through to find it. In addition, the purchase APR is information that a typical applicant will be much more likely to know to look for, in comparison to the balance transfer fee.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 4/10 - Both the balance transfer APR and balance transfer fee information can only be found by either clicking the ‘Pricing and Terms’ link on Chase’s homepage for credit cards, or by looking at the ‘Pricing Information’ at the bottom of the actual application page. While the balance transfer APR is at the top of the ‘Pricing Information’, you cannot see the balance transfer fee while looking at the application page unless you scroll a ways down in the ‘Pricing Information’ box. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs). It is also buried much lower than the APRs on the ‘Pricing and Terms’ page. However, the link to the ‘Pricing and Terms’ page is very prominent on the homepage before the applicant comes to the application and the ‘Pricing Information’ is displayed in large font on the application page itself, so Chase was not penalized as harshly as it would have been otherwise.
  • Chase Slate (landing page) – Points Earned: 26/30
    • Deficiency on How Much it Costs to Make a Balance Transfer: 6/10 - The balance transfer APRs are clearly stated, however, the balance transfer fee can only be found by either clicking the ‘Pricing and Terms’ link on Chase’s homepage for credit cards, or by scrolling a ways down in the ‘Pricing Information’ box which is at the bottom of the actual application page. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs). It is also buried much lower than the APRs on the ‘Pricing and Terms’ page. However, the link to the ‘Pricing and Terms’ page is very prominent on the homepage before the applicant comes to the application and the ‘Pricing Information’ is displayed in large font on the application page itself, so Chase was not penalized as harshly as it would have been otherwise.
  • Chase +1 Student MasterCard® (landing page) – Points Earned: 21/30
    • Deficiency on How Much it Costs to Carry a Balance for New Purchases: 7/10 – The information on the purchase APRs can only be found by clicking the  ‘pricing and terms’ link on Chase’s homepage for student credit cards or by looking at the bottom of the application page. However, the link to the ‘pricing and terms’ page is very prominent on the homepage and the purchase APR is a feature that a typical applicant will be much more likely to know to look for, in comparison to the balance transfer fee.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 4/10 - Both the balance transfer APR and balance transfer fee information can only be found by either clicking the ‘pricing and terms’ link on Chase’s homepage for student credit cards, or by looking at the ‘Pricing Information’ at the bottom of the actual application page. While the balance transfer APR is at the top of the ‘Pricing Information’, you cannot see the balance transfer fee while looking at the application page unless you scroll a ways down in the ‘Pricing Information’ box. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs). It is also buried much lower than the APRs on the ‘Pricing and Terms’ page. However, the link to the ‘Pricing and Terms’ page is very prominent on the homepage before the applicant comes to the application and the ‘Pricing Information’ is displayed in large font on the application page itself, so Chase was not penalized as harshly as it would have been otherwise.

American Express
Total Score: 94/120 – 78.3%
Number of Cards Evaluated: 3

  • Blue Cash from American Express (landing page) – Points Earned: 31/40
    • Deficiency on Rewards: 7/10 – The information on the landing page says that the applicant will receive ‘up to’ 5% cash back on certain purchases and ‘up to’ 1.25% cash back on everything else. The phrase ‘up to’  is vague, and therefore the applicant has to read the fine print to find out exactly how much cash they will get back for their purchases.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 4/10 - Both the balance transfer APR and the balance transfer fee are at the bottom of the actual application page within the ‘Pricing Information’ box. While the balance transfer APR is at the top of the ‘Pricing Information’ box, you cannot see the balance transfer fee while looking at the application page unless you scroll a ways down in the ‘Pricing Information’ box. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs).
  • Platinum Delta Sky Miles (landing page) – Points Earned: 29/40
    • Deficiency on Rewards: 5/10 – The information on the landing page clearly says that the applicant can earn one mile for every $1 charged. However, it does not state how much the miles earned are worth. Even when the applicant navigates away from the page to read the Terms and Conditions page, this information cannot be found.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 4/10 - Both the balance transfer APR and the balance transfer fee are at the bottom of the actual application page within the ‘Pricing Information’ box. While the balance transfer APR is at the top of the ‘Pricing Information’ box, you cannot see the balance transfer fee while looking at the application page unless you scroll a ways down in the ‘Pricing Information’ box. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs).
  • Clear from American Express (landing page) – Points Earned: 34/40
    • Deficiency on How Much it Costs to Make a Balance Transfer: 4/10 - Both the balance transfer APR and the balance transfer fee are at the bottom of the actual application page within the ‘Pricing Information’ box. While the balance transfer APR is at the top of the ‘Pricing Information’ box, you cannot see the balance transfer fee while looking at the application page unless you scroll a ways down in the ‘Pricing Information’ box. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs).

USAA
Total Score: 62/80 - 77.5%
Number of Cards Evaluated: 2

  • USAA American Express® Cards (landing page) – Points Earned: 31/40
    • Deficiency on How Much it Costs to Carry a Balance for New Purchases: 6/10 – The information on the landing page says that the purchase APR is ‘as low as’ 8.9%. This is vague language and the applicant has to click the link to ‘View Rates, Fees and Other Cost Information‘ to read the pricing disclosure and get the maximum rate. However, the pricing information link is very prominent on the application page, at the top right under the ‘Apply Now’ button.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 5/10 - The information on the landing page for the credit card does not say anything about the balance transfer APRs or the balance transfer fee. The applicant has to click the link to ‘View Rates, Fees and Other Cost Information‘ to read the pricing disclosure and get the balance transfer information. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs). However, the pricing information link is very prominent on the application page, at the top right under the ‘Apply Now’ button. In addition, this pricing disclosure is much less overwhelming than other issuers’ disclosures, such as Chase and American Express, largely because there are no terms to wade through about the Penalty APR. This makes the balance transfer fee much more visible than usual. The application page is also similar to Chase’s applications in that it has a ‘Pricing Information’ box with the information on balance transfer APRs and fees, only USAA’s is much simpler.
  • USAA World MasterCard® Credit Card (landing page) – Points Earned: 31/40
    • Deficiency on How Much it Costs to Carry a Balance for New Purchases: 6/10 – The information on the landing page says that the purchase APR is ‘as low as’ 8.9%. This is vague language and the applicant has to click the link to ‘View Rates, Fees and Other Cost Information‘ to read the pricing disclosure and get the maximum rate. However, the pricing information link is very prominent on the application page, at the top right under the ‘Apply Now’ button.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 5/10 - The information on the landing page for the credit card does not say anything about the balance transfer APRs or the balance transfer fee. The applicant has to click the link to ‘View Rates, Fees and Other Cost Information‘ to read the pricing disclosure and get the balance transfer information. It is particularly important that the balance transfer fee is clearly displayed because it is much less likely that an applicant will know to look for it (as opposed to knowing to look for the APRs). However, the pricing information link is very prominent on the application page, at the top right under the ‘Apply Now’ button. In addition, this pricing disclosure is much less overwhelming than other issuers’ disclosures, such as Chase and American Express, largely because there are no terms to wade through about the Penalty APR. This makes the balance transfer fee much more visible than usual. The application page is also similar to Chase’s applications in that it has a ‘Pricing Information’ box with the information on balance transfer APRs and fees, only USAA’s is much simpler.

U.S. Bank
Total Score: 83/140 – 59.3%
Number of Cards Evaluated: 4

  • FlexPerksSM Travel Rewards Visa Signature® Credit Card (landing page) – Points Earned: 25/40
    • Deficiency on Annual Fee: 5/10 – The information on the landing page only tells the applicant that they will not pay an annual fee for the first year and every year after as long as they spend $24,000 per year on the card. There is no way for the applicant to find what the annual fee will be if they do not meet this requirement, unless they click ‘Apply Now’, and even then they have to locate the ‘terms and conditions’ link in order to find this information.
    • Deficiency on How Much it Costs to Carry a Balance for New Purchases: 5/10 – There is no way for the applicant to find the introductory and regular APRs for purchases unless they click ‘Apply Now’, and even then they have to locate the ‘terms and conditions’ link in order to find this information. However, the application will not let the applicant continue to the next page until they have expanded the Terms and Conditions and verified that they have read them, ensuring that every applicant at least clicks them open.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 5/10 - There is no way for the applicant to find the introductory and regular APRs for balance transfers or the balance transfer fee unless they click ‘Apply Now’, and even then they have to locate the ‘terms and conditions’ link in order to find this information. However, the application will not let the applicant continue to the next page until they have expanded the Terms and Conditions and verified that they have read them, ensuring that every applicant at least clicks them open.
  • FlexPerksSM Select Rewards Visa® Credit Card (landing page) – Points Earned: 26/40
    • Deficiency on Annual Fee: 5/10 – The information on the landing page only tells the applicant that they will not pay an annual fee for the first year and every year they make a purchase on the card after that. There is no way for the applicant to find what the annual fee will be if they do not meet this requirement, unless they click ‘Apply Now’, and even then they have to locate the ‘terms and conditions’ link in order to find this information.
    • Deficiency on How Much it Costs to Carry a Balance for New Purchases: 5/10 – There is no way for the applicant to find the introductory and regular APRs for purchases unless they click ‘Apply Now’, and even then they have to locate the ‘terms and conditions’ link in order to find this information. However, the application will not let the applicant continue to the next page until they have expanded the Terms and Conditions and verified that they have read them, ensuring that every applicant at least clicks them open.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 6/10 - The information on the landing page tells the applicant the introductory APR for balance transfers. However, there is no way for the applicant to find the regular APR for balance transfers or the balance transfer fee unless they click ‘Apply Now’, and even then they have to locate the ‘terms and conditions’ link in order to find this information. However, the application will not let the applicant continue to the next page until they have expanded the Terms and Conditions and verified that they have read them, ensuring that every applicant at least clicks them open.
  • U.S. Bank Visa Platinum Credit Card (landing page) – Points Earned: 17/30
    • Deficiency on Annual Fee: 5/10 – The information on the landing page only tells the applicant that they will not pay an annual fee for the first year and every year they make a purchase on the card after that. There is no way for the applicant to find what the annual fee will be if they do not meet this requirement, unless they click ‘Apply Now’, and even then they have to locate the ‘terms and conditions’ link in order to find this information.
    • Deficiency on How Much it Costs to Carry a Balance for New Purchases: 6/10 – The information on the landing page tells the applicant the introductory APR for new purchases. However, there is no way for the applicant to find the regular APR for purchases unless they click ‘Apply Now’, and even then they have to locate the ‘terms and conditions’ link in order to find this information. However, the application will not let the applicant continue to the next page until they have expanded the Terms and Conditions and verified that they have read them, ensuring that every applicant at least clicks them open.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 6/10 - The information on the landing page tells the applicant the introductory APR for balance transfers. However, there is no way for the applicant to find the regular APR for balance transfers or the balance transfer fee unless they click ‘Apply Now’, and even then they have to locate the ‘terms and conditions’ link in order to find this information. However, the application will not let the applicant continue to the next page until they have expanded the Terms and Conditions and verified that they have read them, ensuring that every applicant at least clicks them open.
  • U.S. Bank Young Adult Visa® Credit Card (landing page) – Points Earned: 15/30
    • Deficiency on Annual Fee: 5/10 – The information on the landing page only tells the applicant that they will not pay an annual fee for the first year and every year they make a purchase on the card after that. There is no way for the applicant to find what the annual fee will be if they do not meet this requirement, unless they click ‘Apply Now’, and even then they have to locate the ‘terms and conditions’ link in order to find this information.
    • Deficiency on How Much it Costs to Carry a Balance for New Purchases: 5/10 – There is no way for the applicant to find the introductory and regular APRs for purchases unless they click ‘Apply Now’, and even then they have to locate the ‘terms and conditions’ link in order to find this information. However, the application will not let the applicant continue to the next page until they have expanded the Terms and Conditions and verified that they have read them, ensuring that every applicant at least clicks them open.
    • Deficiency on How Much it Costs to Make a Balance Transfer: 5/10 - There is no way for the applicant to find the introductory and regular APRs for balance transfers or the balance transfer fee unless they click ‘Apply Now’, and even then they have to locate the ‘terms and conditions’ link in order to find this information. However, the application will not let the applicant continue to the next page until they have expanded the Terms and Conditions and verified that they have read them, ensuring that every applicant at least clicks them open.

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