According to JD Power and Associates’ 2014 Credit Card Satisfaction Study, customer satisfaction is up for the fifth year in a row and is at an all-time high for the eight years they have been conducting the study. Using a 1000 point index, the study measures customer satisfaction with credit cards by examining six key factors: interaction; credit card terms; billing and payment process; rewards; benefits and services; and problem resolution. The 2014 study found year over year improvement in each of these categories but sited the improvement in customer complaint resolution as the biggest driver of the increase in recent years.
Nevertheless, the Consumer Financial Protection Bureau reported 13,740 consumer complaints in 2012 and 7,093 through July 10, 2013.
- American Express, which ranked highest in each of the eight years since the study’s inception in 2007 and Discover, tie for the highest ranking in credit card customer satisfaction.
- All eight issuers experienced an overall increase in customer satisfaction over the past four years.
- Capital One experienced the greatest increase gaining 94 points (14%) from 2009 to 2014.
Consumer Satisfaction Results (100 point index)
|Bank of America||766||749||728||705||699||687||692|
|Credit One Bank||n/a||n/a||n/a||n/a||n/a||618||n/a|
|GE Capital Retail Bank||739||742||704||n/a||n/a||n/a||n/a|
|Fifth Third Bank||n/a||n/a||n/a||n/a||n/a||685||n/a|
|First National Bank of Omaha||n/a||n/a||n/a||n/a||n/a||689||n/a|
|First Premier Bank||n/a||n/a||n/a||n/a||n/a||616||n/a|
The following chart lists the total number of consumer complaints related to credit cards received by the Consumer Financial Protection Bureau by issuer from February 2012, through July 10, 2013.
Sources: JD Power and Associates Credit Card Satisfaction Study, 2008-2014, CFPB credit card complaint data