There are a few things we can count on every year during the holidays: time off from school; an overweight, bearded out-of-towner breaking into homes via chimney; tone-deaf neighbors singing at your doorstep; embarrassing antics at office holiday parties; eating a bit too much; and, of course, gift cards.
Gift cards are the most sought after type of present for the eighth straight holiday season, according to the National Retail Federation, with 62% of consumers hoping to receive one this year. But not all gift cards are created equal, and it’s important to understand which ones are the most popular as well as what industry trends you can take advantage of in order to both please the people on your gift giving list and save some money during this expensive time of the year. After all, holiday shoppers are expected to shell out an average of $804.42, with the average gift card buyer projected to spend $172.74 on plastic alone. We could all stand to lower those tabs.