The debit card market’s corporate hierarchy is important for a number of reasons. For starters, financial institutions with a large deposit account business are well-positioned for success in the lending space, as they typically to have a lot of cash on hand. In addition, the largest debit card issuers tend to offer some of the best checking accounts, and their popularity is tantamount to a seal of approval borne from consumer comparison shopping. Finally, comparing the largest debit card issuers to the largest credit card issuers will give you a sense of how the power structure varies across segments of the personal finance industry.
Top U.S. Debit Card Issuers Based on Purchase Volume (in billions)
|Rank (2013)||Issuer||Purchase Volume 2013||Market Share 2013||Purchase Volume 2011||Market Share 2011|
|1||Bank of America||$265.0||21%||$244.73||23%|
|TOTAL Debit Purchase Volume:||$1,287||$1,087.70|