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Market Share by Credit Card Issuer

CH-Statistic-Market-Share-by-Credit-Card-IssuerThe credit card market is highly competitive, ever-evolving, and top-heavy.  As such, the hierarchy of companies in this space is very revealing.  Issuer market share, and changes therein, indicate trends in financial brand recognition, consumer preference, and competitive dynamics.  Such statistics also provide useful context to investors as they approach the banking sector.

Below you will find historical market share information for general-consumer credit cards, store credit cards, and business credit, expressed in terms of both purchase volume and outstanding balances.

Total Credit Card Market

Top 15 U.S. Credit Card Issuers Based on Purchase Volume (In Billions)

Rank (2015) Issuer Purchase Volume in 2015 Purchase Volume in 2011
1 American Express $692.07 $519.47
2 Chase $541.88 $370.83
3 Bank of America $297.27 $248.59
4 Citibank $227.97 $194.66
5 Capital One $210.33 $115.63
6 Discover $118.44 $100.14
7 Wells Fargo $108.83 $56.22
8 U.S. Bancorp $107.86 $82.47
9 Barclays $65.43 $30.45
10 Synchrony* $42.20 $23.69
11 USAA $38.86 $30.79
12 PNC $27.88 $16.46
13 Comdata $25.53 N/A
14 Cabela’s WFB $20.78 $13.87
15 WEX $17.45 N/A
*previously GE Capital
(Source: Nilson Report, February 2016 and February 2012)

Top 15 issuers of general purpose credit cards as of Dec 31, 2015 based on outstanding balances

Rank Issuer Outstanding Balances (in Billions) Market Share Cumulative
Market Share
1 Chase $130.24 14.93% 14.93%
2 Bank of America $99.76 11.44% 25.06%
3 American Express $98.33 11.27% 35.78%
4 Capital One $82.30 9.40% 44.72%
5 Citi $81.83 9.38% 53.64%
6 Discover $57.90 6.44% 59.94%
7 Wells Fargo $35.41 4.06% 63.80%
8 US Bank $34.09 3.91% 67.52%
9 Barclays $23.04 2.64% 70.03%
10 USAA $18.47 2.12% 72.04%
11 Synchrony Financial $17.04 1.95% 73.90%
12 Navy FCU $10.76 1.23% 75.07%
13 PNC Bank $5.95 0.68% 75.72%
14 TD Bank $5.87 0.67% 76.36%
15 First National $5.77 0.66% 76.99%
TOTAL CREDIT
CARD DEBT:
$917.66
(Source: Nilson Report, February 2016, Federal Reserve)
Market Share by Issuer

Top 15 issuers of general purchase credit cards in the U.S. based on purchase volume2004 vs. 2015

Rank 2004 2009 2011 2013 2015
1 American Express American Express American Express American Express American Express
2 Chase Chase Chase Chase Chase
3 Citi Bank of America Bank of America Bank of America Bank of America
4 MBNA Citibank Citibank Citibank Citibank
5 Bank of America Capital One Capital One Capital One Capital One
6 Capital One Discover Discover Discover Discover
7 Discover U.S. Bancorp U.S. Bancorp U.S. Bank Wells Fargo
8 US Bank Wells Fargo Wells Fargo Wells Fargo US Bancorp
9 HSBC HSBC HSBC Barclaycard Barclaycard
10 Wells Fargo Barclays Barclays USAA Synchrony
11 USAA USAA USAA N/A USAA
12 WaMu GE Money GE Money N/A USAA
13 GE Money PNC Bank PNC Bank N/A Comdata
14 Target Cabela’s WFB Cabela’s WFB N/A Cabela’s WFB
15 Advanta Target Target N/A WEX
(Source: Nilson Report, February 2016)

Store Credit Card Market

2012 vs. 2002 Store Credit Card Purchase Volume (in Billions)

(Source: The Nilson Report, 2013)

2012's Largest Store Card Issuers by Purchase Volume (in Billions)

(Source: The Nilson Report, 2013)

2013's Largest Store Card Issuers by Number of Stores

(Source: The Nilson Report, 2013 & CardHub data)

Commercial Credit Card Market

Top 6 U.S. Issuers of Commercial Credit Cards
(Source: The Nilson Report, 2013)

Top 6 U.S. Issuers of Commercial Credit Cards 2012 and 2013

2012 2013
Rank Issuer Market Share Issuer Market Share
1 Chase 26.50% Chase 19.00%
2 Bank of America 18.30% Bank of America 16.00%
3 U.S. Bank 15.10% Wells Fargo 11.00%
4 Citigroup 12.90% U.S. Bank 10.00%
5 Wells Fargo 9.30% Citibank 8.00%
6 Capital One 7.90% Capital One 5.00%
7 PNC 3.20% N/A N/A
8 BMO Harris 3.20% N/A N/A
9 Comdata 3.20% N/A N/A
10 Comerica 3.00% Rest 32.00%

(Source: The Nilson Report, 2013)

Top 10 U.S. Issuers of Commercial Debit Cards

(Source: The Nilson Report, April 2013)

Top 10 U.S. Issuers of Commercial Debit Cards 2012 and 2013

2012 2013
Rank Issuer Market Share Issuer Market Share
1 Bank of America 23.80% Bank of America 20.60%
2 Wells Fargo 22.50% Wells Fargo 18.20%
3 Chase 21.30% Chase 13.80%
4 Comerica 10.00% U.S. Bank 4.00%
5 U.S. Bank 7.50% PNC 3.90%
6 Citigroup 7.50% USAA 2.80%
7 PNC 5.00% SunTrust 2.40%
8 N/A N/A Regions 2.30%
9 N/A N/A TD 2.20%
10 N/A N/A Bancorp 2.20%
11 Other 2.30% Other 28.00%
(Source: The Nilson Report, April 2013)

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