Key Findings:
- The value of initial rewards bonuses is on the rise: At $66.56, the average cash-based bonus is 11.19% higher than during the third quarter of 2012 and 14.88% higher than last year. In addition, the average points/miles-based bonus (10,336 points/miles) increased 9.14% from last quarter and 12.10% from last year.
- 0% introductory interest rate offers have peaked: At roughly 10 months, the length of the average 0% term has remained largely unchanged for two consecutive quarters, indicating that the value of such offers has plateaued.
- Regular rates have increased slightly: Across the credit spectrum, interest rates for unsecured credit cards were higher in Q4 2012 than both the previous quarter and the prior year. Secured credit card interest rates are down 0.50% and 7.63% compared to last quarter and last year, respectively.
- Penalty APRs remain static and very high: At 28.23%, the average penalty APR did not change from Q3 2012.
- Foreign transaction fees are stabilizing: While the average foreign transaction fee has fallen more than 7% since last year, the downward trend is beginning to flatten out, as the 2.25% average we saw in Q4 2012 represents a 0.90% increase from the previous quarter.
- Consumer complaints reflect rate stabilization and indicate increased consumer awareness of credit reporting errors: According to the Consumer Financial Protection Bureau (CFPB), APR-related complaints fell nearly 20% during Q4 2012, while those related to credit reports increased more than 50%.
Please find a breakdown of pertinent credit card data for Q3 2012 below.
Interest Rate Landscape
The table below summarizes average interest rates based on consumers’ credit standing.
| Q4 2012 | Q3 2012 | Q4 2011 | Change from Last Quarter | Change from Last Year | |
| Excellent Credit | 13.01% | 12.99% | 12.93% | 0.15% | 0.62% |
| Good Credit | 17.24% | 17.17% | 17.03% | 0.41% | 1.23% |
| Fair Credit | 19.58% | 19.18% | 19.37% | 2.09% | 1.08% |
| Secured Credit Cards | 17.92% | 18.01% | 19.40% | -0.50% | -7.63% |
| Student Credit Cards | 16.61% | 16.40% | 15.91% | 1.28% | 4.40% |
| Business Credit Cards | 15.38% | 15.19% | 15.28% | 1.25% | 0.65% |
Balance Transfer Landscape
The table below summarizes key information for consumers interested in getting a credit card in order to transfer an existing credit card balance.
| Q4 2012 | Q3 2012 | Q4 2011 | Change from Last Quarter | Change from Last Year | |
| Average Length of 0% APR Intro Period (in months) | 10.05 | 10.06 | 9.67 | -0.10% | 3.93% |
| Range of 0% APR Intro Periods (in months) | 6-18 | 6-18 | 6-21 | N/A | N/A |
| Average Regular APR for Cards that have 0% Intro APR on Balance Transfers | 16.60% | 16.59% | 16.68% | 0.06% | -0.48% |
| Range of Regular APRs for Cards that have 0% Intro APR on Balance Transfers | 7.25% – 25.99% | 8.15% – 25.99% | 7.24% – 25.90% | N/A | N/A |
| Average Balance Transfer Fee for Cards with 0% Intro APR on Balance Transfers | 3.02% | 3.07% | 2.89% | -1.63% | 4.50% |
Cards with the Longest 0% APR Intro Period for Balance Transfers:
Citi Diamond Preferred Card
Discover More Card – 18 Month Promotional Balance Transfer
Citi Simplicity Card
New Purchase Landscape
The table below summarizes key information for consumers interested in getting a credit card in order to make certain purchases they will not be able to pay back immediately (i.e. revolve a balance).
| Q4 2012 | Q3 2012 | Q4 2011 | Change from Last Quarter | Change from Last Year | |
| Average Length of 0% Intro Period (in months) | 9.88 | 10.01 | 9.26 | -1.30% | 6.70% |
| Range of 0% APR Intro Periods (in months) | 6-18 | 6-18 | 6-21 | N/A | N/A |
| Average Regular APR for Cards that have 0% Intro APR on New Purchases | 16.26% | 16.49% | 16.43% | -1.39% | -1.03% |
| Range of Regular APRs for Cards that have 0% Intro APR on Purchases | 6.99% -25.99% | 7.50% -25.99% | 7.50% -24.90% | N/A | N/A |
Cards with the Longest 0% APR Intro Period for New Purchases:
Citi Diamond Preferred Card
Citi Simplicity Card
Citi Platinum Select Visa Credit Card
Rewards Landscape
The table below summarizes key information for consumers interested in rewards credit cards (i.e. consumers who use their credit card often and pay their balance in full every month).
Cash Back
| Q4 2012 | Q3 2012 | Q4 2011 | Change from Last Quarter | Change from Last Year | |
| Average Base Earn Rate | 0.97 | 0.98 | 0.99 | -1.02% | -2.02% |
| Range of Base Earn Rate | 0.25% – 2% | 0.25% – 2% | 0.25% – 2% | N/A | N/A |
| Average Initial Bonus | $66.56 | $59.86 | $57.94 | 11.19% | 14.88% |
| Range of Initial Bonus | $10 – $250 | $10 – $250 | $10 – $250 | N/A | N/A |
Card with the High Initial Cash Back Bonus:
Ink Cash Business Card
NEA Credit Card
Blue Cash Preferred from American Express
Miles or Points
| Q4 2012 | Q3 2012 | Q4 2011 | Change from Last Quarter | Change from Last Year | |
| Average Base Earn Rate (in miles or points) | 1.10 | 1.08 | 1.06 | 1.85% | 3.77% |
| Range of Base Earn Rate | 0.5 – 5 miles/points | 0.5 – 5 miles/points | 0.5 – 5 miles/points | N/A | N/A |
| Average Initial Bonus (in miles or points) | 10,336 | 9,470 | 9,220 | 9.14% | 12.10% |
| Range of Initial Bonus | 500 – 85,000 miles/points | 500 – 70,000 miles/points | 500 – 60,000 miles/Points | N/A | N/A |
Card with the High Initial Bonus for Points/Miles:
Club Carlson Premier Rewards Visa Signature Credit Card
Club Carlson Business Rewards Credit Card
The Ritz-Carlton Credit Card
Fees
| Q4 2012 | Q3 2012 | Q4 2011 | Change from Last Quarter | Change from Last Year | |
| Average Maximum Late Fee | $33.33 | $33.19 | $32.70 | 0.42% | 1.93% |
| Average Foreign Transaction Fee | 2.25% | 2.23% | 2.42% | 0.90% | -7.02% |
| Foreign Transaction Fee Range | 0% – 3% | 0% – 3% | 0% – 3% | N/A | N/A |
| Average Balance Transfer Fee for Cards with Intro Balance Transfer APR | 2.80% | 2.88% | 2.85% | -2.78% | -1.75% |
Penalty APRs
| Q4 2012 | Q3 2012 | Q4 2011 | Change from Last Quarter | Change from Last Year | |
| Average | 28.23% | 28.28% | 28.46% | 0.00% | -1.00% |
| Range | 17.99% – 30.24% | 17.99% – 30.99% | 17.99% – 31.99% | N/A | N/A |
Cash Advances
| Q4 2012 | Q3 2012 | Q4 2011 | Change from Last Quarter | Change from Last Year | |
| Average APR | 22.36% | 22.35% | 22.26% | 0.00% | -1.00% |
| APR Range | 6.25% – 36.0% | 6.25% – 36.00% | 6.25% – 49.90% | N/A | N/A |
| Average Cash Advance Fee % | 3.87% | 3.75% | 3.75% | 3.20% | 3.20% |
| Average Cash Advance Fee $ Amount | $8.86 | $8.97 | $8.86 | -1.23% | 0.00% |
Credit Card Debt
| Q4 2012 | Q3 2012 | Q4 2011 | |
| Accumulation | N/A | $14.15 billion | $44.32 billiion |
| Percent Change from Previous Year | N/A | -14% | +48% |
Delinquency and Charge-Off Data (Not Seasonally Adjusted)
| Q4 2012 | Q3 2012 | Q4 2011 | Change from Last Quarter | Change from Last Year | |
| Delinquency Rate | 2.78% | 2.83% | 3.32% | -1.77% | -16.27% |
| Charge-Off | 3.86 | 3.83% | 4.53% | .78% | -14.79% |
Unemployment
| Q4 2012 | Q3 2012 | Q4 2011 | Change from Last Quarter | Change from Last Year | |
| Unemployment Rate | 7.8% | 8.1% | 8.7% | -3.7% | -10.34% |
Popular Consumer Complaints (Percentage of All Complaints Filed)
| Q4 2012 | Q3 2012 | Q4 2011 | Change from Last Quarter | Change from Last Year | |
| Billing | 20.1% | 20.4% | N/A | -1.9% | N/A |
| APR or Interest Rate | 10.3% | 12.7% | N/A | -19.3% | N/A |
| Identity theft / Fraud / Embezzlement | 4.9% | 5.9% | N/A | -18.4% | N/A |
| Closing/Cancelling Account | 6.3% | 6.7% | N/A | -5.3% | N/A |
| Collection | 7.7% | 7.8% | N/A | -0.9% | N/A |
| Credit Reporting | 10.4% | 6.8% | N/A | 52.6% | N/A |
| Credit Card Protection / Debt Protection | 3.4% | 4.0% | N/A | -15.3% | N/A |
| Credit | 5.9% | 6.5% | N/A | -10.3% | N/A |
| Payoff Process | 2.6% | 3.4% | N/A | -23.6% | N/A |
| Fees | 7.9% | 7.2% | N/A | 10.7% | N/A |
Notable Q4 2012 Credit Card Offers
- No Balance Transfer Fee Slate Card from Chase – Provides a 0% introductory APR on both purchases and balance transfers for 15 months and does not charge a balance transfer fee
- Harley Davidson Secured Credit Card – Not only is this one of the few secured credit cards that does not charge an annual fee, but it’s also one of the only ones that offers rewards. You get one point per dollar spent as well as an entry to win a new motorcycle each month. While the Harley Davidson branding might mislead or turn off some potential customers, its exceptional terms are really all that matters.
Please find previous reports here:
- Q3 2012 Credit Card Landscape Report
- Q2 2012 Credit Card Landscape Report
- Q1 2012 Credit Card Landscape Report
- Q4 2011 Credit Card Landscape Report
This report was compiled using data from the 1000+ credit card offers that CardHub.com monitors on a daily basis. For questions or more information regarding this report, please contact our media department.